The Door County Visitor Bureau (DCVB) displayed the cover of their 2012 visitor guide on Wednesday night to a crowd of more than 100 people during the tourism marketing organization’s 86th annual meeting at the Landmark Resort in Egg Harbor.
Jack Moneypenny, President/CEO of the DCVB, addressed the crowd of local business leaders to talk about how the past season went and to give a recap of the DCVB’s activities. He also took the opportunity to thank the membership, board members, Door County Tourism Zone and the community for their support of the Bureau over the past year. DCVB Board Chairman Steve Hellman also briefly addressed the crowd to share his enthusiasm for the organization’s marketing plans for 2012.
During his comments Moneypenny highlighted that walk-in visitor traffic at the DCVB’s Door County Welcome Center (1015 Green Bay Road, Sturgeon Bay) has again been strong this year with more than 60,000 people visiting the center through the first 10 months of 2011. He also mentioned that the DCVB’s Certified Tourism Ambassador program has trained 101 “CTA’s” so far this year, and most importantly he was happy to say that the county will continue to move forward into the future as a unified destination with each of Door County’s 19 municipalities remaining part of the Door County Tourism Zone.
Moneypenny wrapped up the program by unveiling the cover of the 2012 Official Door County Visitor Guide and explained how the cover image of next year’s visitor guide was researched, designed and photographed earlier this year.
The wrap-around cover shot, which features a couple boating on a beautiful late afternoon summer day near Rock Island State Park’s Thordarson Boathouse, includes some key elements that DCVB visitor research has shown are most impactful. They include an image of big water, that displays an iconic landmark, which also includes outdoor recreation and adventure, plus a depiction of people that are actively engaged in an image that helps create an emotional reaction.
The cover drew praise from the crowd, particularly when Moneypenny revealed a wrap-around cover for the county’s 2012 official visitor guide. The back cover is a continuation of the same iconic image from the front cover, revealing a few sailboats off in the distance and the endless big-water horizon of Lake Michigan off the coast of Rock Island.
The 2012 Door County Official Visitor Guide is currently in production and will be available in early January.
The Door County Visitor Bureau is the official tourism marketing organization for the county whose mission is to generate incremental economic impact for the community by attracting visitors with strategies that ensure sustainable tourism.