YMCA’s New National Brand Strategy in Door County, Bye-bye MCA, Hello New Y Logo

Local Community to benefit from Door County YMCA’s focus on youth development, healthy living and social responsibility.

For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase the impact that YMCAs make in communities across the country. The YMCA has the unique capacity to address many of the challenges facing the nation today.

The new brand strategy is the result of more than two years of analysis and research. As part of the new brand strategy, the YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility. In another major change, the YMCA will also refer to itself as “the Y” which is the common vernacular that has been used by members and the public for many years.

“The YMCA of Door County is truly excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development,” said Dan Powell, CEO of the YMCA of Door County. “There are many exciting changes taking place at the Door County YMCA – we are reaching out through more collaborations, building more relationships and sharing our story with more in our community each day.”  The Door County YMCA has signed on to be an early implementer of the new brand strategy. Which means the community can expect to see updates made at the Door County YMCA very soon.

“This is a very important time for the Y,” said Neil Nicoll, president and CEO of YMCA of the USA. “For 160 years, we’ve focused on changing lives for the better. Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and further strengthen communities across the country.”

Today, across the United States, YMCAs are making a difference in three key areas of focus:

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