Door County Style publisher, Stephen Kastner helps Fox Valley’s top business leaders explore the use of social media marketing tools to promote tourism.
“At first, there were just eight of us that decided to get together every month to talk about how we were using social media and what worked and what didn’t,” says Abby Gutowski, Public Relations Manager at the Weidert Group in Appleton. “Now, these monthly social media breakfasts have grown to where we have sponsors and 60 to 80 people attending each meeting.”
That was 15 months ago when the New North Social Media Breakfast group (or #nnsmb for those who wish to track it on Twitter) was just beginning. Now, these business learning opportunities have garnered a large following and take place in a variety of different public venues, alternating between Appleton and Green Bay each month. The meetings are true-to-form with “wired” attendees at all levels of experience, posting streaming updates to Facebook and Twitter on their laptops and smart phones while the breakfast meetings are underway.
“This is the ‘new model’ in action,” says Stephen Kastner, marketing consultant with DesignWise.Net…works. “Social media is all about spawning and participating in an authentic conversation. It’s a one-to-one-to-many discussion, where clients expect to get direct responses from business leaders. Businesses that pay attention by listening and responding to the continuously flowing thought stream in social media, will be rewarded with meaningful relationships and powerful loyalties.”
Kastner is one of a panel of four experts in the use of social media for marketing that will be speaking on the “Tourism Industry” – the topic of the next NNSMB, taking place in Appleton on Tuesday, June 15 from 8 – 9:30 am at the sponsoring Outagamie County Regional Airport’s (ATW) Public Safety Building.
Joining Kastner will be Kim Sipploa, Marketing Manager, ATW (@ATWairport), Trina Sankey, Senior Project Manager, Travel Guard (@TravelGuard and http://www.worldsunluckiesttraveler.com) and Dick Knapinski, Director of Corporate Communications, EAA (@EAAUpdate and http://www.eaa.org). They will explain how they utilize social media to connect with travelers, publicize events and increase revenue.
The New North Social Media Breakfast is provided to business professionals, both experienced and newcomers to social media, at no cost. Also, due to high interest, the New North Social Media Breakfast is implementing a new online RSVP system. To sign up for a breakfast, interested parties simply search “New North Social Media Breakfast” on EventBrite.com and order a free ticket.
The Breakfast was founded in March 2009 by Dana VanDen Heuvel of Marketing Savant in partnership with Weidert Group, Inc. and Element. The group, consisting of Fox Valley professionals, meets monthly to discuss how social media is impacting their businesses. More information can be found at The New North Social Media Breakfast Ning group at http://newnorthsmb.ning.com.