The Wisconsin Association of Convention and Visitors Bureaus (WACVB) recently awarded a 2011 Wisconsin Tourism Trailblazer award to the Door County Visitor Bureau (DCVB) for their outstanding “Your Stories. Our Setting. Like Nowhere Else.” social media campaign.
Each year WACVB gives out Wisconsin Tourism Trailblazer Awards to destination marketing organizations like the DCVB for outstanding marketing and partnership projects that help to advance Wisconsin’s tourism industry. This year 10 organizations were nominated and awards in 3 different categories were handed out, including the honor in the marketing and communications budget over $50,000 category that the DCVB was awarded.
The DCVB integrated its “Your Stories. Our Setting. Like Nowhere Else.” advertising campaign to social media, creating an ongoing dialogue with visitors by having them tell their Door County vacation stories and having community members blog about the destination. Since launching the new campaign on Facebook and Twitter in the spring of 2010, the DCVB has seen the number of Twitter followers and Facebook “likes” more than double, blog views are up dramatically and Web visits are up 5% over 2010 with lodging pages receiving the most visits on DoorCounty.com, the destination marketing organization’s web site.
Wisconsin Department of Tourism Secretary Stephanie Klett joined the WACVB in presenting the award to DCVB Director of Marketing & Sales Mary Denis during the WACVB’s 2011 Wisconsin Fall Tourism Convention in Lake Geneva on Thursday November 3, 2011.
“We greatly appreciate the recognition by our tourism colleagues across the state for this particular initiative,” Denis said following the awards ceremony.
The WACVB presents the Wisconsin Tourism Trailblazer awards each year in an effort to increase the visibility of Wisconsin’s tourism industry and destination marketing organizations. WACVB represents Wisconsin’s top destination marketing organizations and initiates cooperative ventures that enhance the state’s tourism industry.
The DCVB previously won Tourism Trailblazer awards for their Festival of Blossoms marketing and partnership project in 2009, their Explore The Door video podcast initiative in 2006 and for their Kingdom So Delicious promotion in 2005.