Sunday e-News Updates… a Switch!

Posted on 25. Jan, 2009 by in Daily Dose of Door

After reviewing detailed reports on e-mail subscriber list management, it appears that more of our readers will open and read the weekly e-News, our collection of links to our most recent releases, if we send it to you on Sundays. Not only the research, but the fact that our regular weekly Door County Library and Happenings at Crossroads columns are written to cover the forthcoming Monday week ahead, make it more accurate and timely to deliver our weekly updates on Sundays.

We hope that by sending out a weekly e-mail update to subscribers that you will click those links and read… eventually coming to DoorCountyStyle.com any time you want to check for the very latest Door Community news. Since we are strictly digital, our stories are usually published instantly upon receipt… no waiting for presses to roll, the ink to dry and the trucks to deliver bundles of papers. While this week’s release contains a story from Norb Blei mourning the dismissal of Joe Knappen from the Advocate, those of us who frequent the digital realm may see this as merely a sign of changing times.

Since the financial meltdown began, I have been considering the Daoist, half-full, half-empty viewpoint… Unlike the Great Depression, I think this era may be recorded as the Great Transformation. We seem to be shedding our skin, like a snake, leaving the old pre-information Age technology behind – including its carbon-based fuel economy and all of the waste it includes. I realized yesterday that I actually respect snomobilers for getting outside in winter and their machines will soon be entirely acceptable as they soon become noise-free, pollution-free and electric-powered.

While some of us may mourn the loss of local ownership in the printed news media, Gannett Corporation may be mourning the loss of local readers and the shrinking volume of advertising in their recent acquisitions. In the long term, I’d rather they suffer the loss than a local individual like Lon Kopitzke, former owner of the Door Reminder. He’s retired and profited nicely from the timely sale of his small fish enterprise to big shark Gannett.

Nowadays, our hippest fans follow us on Twitter @doorcounty and get each news story link as a Tweet, as soon as we publish it… we have more than 2,000 sunscribers who choose to get our e-News once a week (on Sundays). Last month we had more than 11,000 site visitors and we are just getting started… Thanks for your support.

Note:
DoorCountyStyle.com began regularly publishing its e-News releases in August of 2008 as the evolution of the DoorCountyCompass.com which began as a paperless publication on October 29, 1999.

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